Smell the Hype - Gartner Analyst Puffs up AJAX

Dietrich Kappe, Thursday, June 15, 2006 @ 3:53 pm

From a UPI article quoting the gartner analyst David Mitchell Smith at a conference in Tel Aviv.

By this time next year, Web sites not developed using the Ajax technique "will simply not be cool enough to use," an Internet analyst said Tuesday.

[...]

The research firm, noted for its predictions on technology and business, summed up by positing that there is an 80 percent chance that "By 2008, Ajax-style (sites) will be the dominant style for Rich Internet Application interfaces."

[...]

Gartner analysts expected most businesses to rush out and try Ajax without effectively utilizing Web 2.0's community, social and user-driven aspects. In this case, "the result (of adopting Ajax and other new technologies like Really Simple Syndication and Mashups) will have minimal business impact," Gartner research said.

His advice to businesses was to get on board -- "Management should lead cultural change by example ... by blogging to the staff. This sends the message that this is the way the company should think."

"Denial is pointless," Smith said to sum up. "Don't just roll your eyes -- this is going to be a really big thing when it all comes together."

And they get paid for this advice? Perhaps they need to switch to decaf and read 10 Business Reasons to Use AJAX.

agile ajax

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